In 2004, whilst traveling through India and South East Asia, Alice was captivated by the abundance of bright colours, patterns and textures around her, and so began filling her bags with a glorious (and very heavy!) collection of glittering beads, fabrics and trims.

On her return to London, many of Alice’s close friends were starting their own little families. So, armed with her gigantic trunk of treasures as inspiration, she set about creating a special range of customised clothing and accessories to give as gifts in celebration.

Carrie, a lifelong friend, was in New York expecting her first child at the time. When Alice sent her a parcel of goodies to celebrate the birth of Scarlet, Carrie was so amazed, she wanted to share them with the world! An enthusiastic duo emerged with the creation of Ziggie Smalls, their own independent boutique offering quality, bespoke pieces for a new generation.